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A website makeover is designed to accomplish many goals for clients:
- Present a more current/professional look, web presence and image
- Enhance user friendliness and experience
- Reorganization or addition of content/text to enhance promotion of brand and identity
- Addition of web applications or data management features
- Reorganization or addition of content to optimize rankings in the major search engines
It could be time for a website makeover if:
- Your company was one of the first to develop a website in the late nineties or early 2000s.
- Visitors to your website see an "under construction" notice on your home page.
- Clients and customers can't find your website when searching the major search engines by using keywords and terms that describe your business
- Your website was designed using a popular do-it-yourself template or by someone with no professional or prior web design experience